Changing people’s behaviour to help the environment?
It should make a meaningful and measurable difference.
Who should you target for change?
Successful behaviour change programs speak directly to the
needs of the people they are meant for.
The better you can target your program to you audience,
the more effective it will be ....
What influences behaviour change?
Many factors influence whether or nor someone
will perform a pro-environmental action.
What works in one situation may not work in another......
What behaviours should you change?
The best behaviours to choose are the ones likely to have the most environmental impact.....
It’s important to set proper program objectives
Exactly what & who do you want to change?
How much change do you want & by when?
Well articulated objectives will get you where you want to go.....