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Are your objectives really about behaviour change? Or are they really about Knowledge & Attitudes?

Written by Karen Spehr & Rob Curnow, Community Change, 2011

 

Programs to change behaviour often include information to improve people’s knowledge about an environmental problem or its solutions in the hope that it will motivate them to make a change. But there are decades of research to show that on its own information is very unlikely to lead to a measurable change in behaviour.

 

Read more: Are your objectives really about behaviour change? Or are they really about Knowledge & Attitudes?